lynx.

CREATOR INTELLIGENCE, WITH CONTEXT

Know the creator.
Before the
commitment.

The right partnership starts with a clearer picture. Understand the audience, the brand deals, and the conversations behind the numbers.

Explore a sample brief
Starting with Instagram / Built for brands & agencies
CREATOR BRIEFILLUSTRATIVE SAMPLE
mb

Maya Bennett

@maya.theweekendedit

LifestyleUnited States
128.4KFollowers
42.8KMedian views
3.6%Public ER

The partnership picture

Everyday lifestyle content with a growing mix of brand partnerships.

Audience contextUS leads among classified sample accounts
62%
Commercial activity8 commercial posts in a 30-post sample
27%
Comment substanceProduct questions alongside general praise
WORTH A CLOSER LOOK

Recent beauty partnerships may matter for category exclusivity.

Evidence first. Uncertainty visible.01 / 03
More than a follower count.A clearer picture of the partnership.

Fictional data · Preview of the planned brief experience

A fuller picture.
Across the creator economy.

Instagram EARLY ACCESS YouTube PLANNED TikTok PLANNED

LOOK PAST THE SURFACE

Big numbers.
Better questions.

A follower count opens the conversation.
Lynx helps you ask what comes next.

01 / AUDIENCE

Who are you
really reaching?

Explore estimated audience location, age and gender. Keep sample coverage and unknowns in view as you assess the fit.

AUDIENCE LOCATION SAMPLE
United States
62%
United Kingdom
18%
Canada
12%
76 classified · 24 unknown
See the audience view
02 / COMMERCIAL ACTIVITY

What's the story
behind the brand deals?

Review disclosed partnerships, potential soft ads and self-promotion. Understand the commercial mix before becoming part of it.

COMMERCIAL POST SHARE27%
Disclosed Potential ad Self-promo
8 of 30 posts · illustrative sample
See the commercial view
03 / ENGAGEMENT

Applause, or
a real conversation?

Look beyond likes. Review sampled comments for substance, repetitive patterns and product interest, with evidence you can inspect.

a
Does it work for sensitive skin?Product question
j
Love this! 🔥General reaction
Illustrative comments, not real user data
Understand the approach

MADE FOR THE MOMENT BEFORE YES

You found a creator.
Now get the context.

Discovery gets you a name. Lynx helps you understand whether there's a partnership worth exploring.

Bring your shortlist, your questions, and your judgment. We'll help make the evidence easier to see.

What makes an insight useful?
01
WHERE WE START

Right where you research.

Open the Lynx Chrome extension on an Instagram profile. Explore the creator's commercial activity, audience samples and comments in context.

Lynx for InstagramEarly access
02
WHERE WE'RE GOING

From signals to a shared brief.

A comprehensive creator brief. Comparable shortlists. Insights your team can review together, across platforms.

The Lynx workspacePlanned
THE DETAIL MATTERS

Useful insight.
Visible evidence.

Source
Follower sample
Sample size
100 accounts
Location coverage
76 classified / 24 unknown
Commercial review
30 sampled posts
Context included

Illustrative example

A LITTLE MORE CLARITY

Confidence starts
with context.

AI can help connect the dots. It should also show you where the dots end.

  • Know what the numbers describe.

    Follower samples and recent commenters are different audiences. The source belongs next to the insight.

  • See the coverage, not just the percentage.

    Sample size and unknowns matter. Estimates should never look like verified, complete platform data.

  • Keep the judgment human.

    A potential ad isn't proof of a paid deal. A low-substance comment isn't proof of a fake follower.

ONE DIRECTION. THREE PLATFORMS.

Creator intelligence.
Beyond one feed.

We're starting with Instagram and building toward a consistent way to understand creators across platforms.

Instagram

Our first chapter. In your browser.

Early access

YouTube

A longer view of creator partnerships.

Planned

TikTok

More context behind the short-form.

Planned

YouTube and TikTok are on our roadmap. Availability and launch dates are not yet announced.

SMALL TEAM. SHARP INSTINCTS.

Better decisions.
A sensible starting point.

Planned subscriptions from $19.90 a month.
Choose the capacity that fits the way you work.

Preview pricing · Subscriptions are not live yet

Starter

For your next great partnership.

$19.90/ month
300 creator reports / month
1 seat planned
  • Core creator insights
  • Audience & commercial analysis
  • A focused individual workflow
ROOM TO GROW

Growth

For a shortlist that keeps growing.

$39.90/ month
700 creator reports / month
2 seats planned
  • The same depth of insight
  • More room to research
  • Shared lists & bulk tools · planned

Team

For brands and agency teams.

$79.90/ month
1,500 creator reports / month
5 seats planned
  • The same depth of insight
  • Capacity for multiple campaigns
  • Team workspaces · planned

One creator. One complete picture. Proposed billing: one report unlock per creator; repeat views in the same workspace within 30 days won't use another credit. Final quotas, features and billing terms will be confirmed before launch. No payment is collected today.

A FEW GOOD QUESTIONS

Before you
look closer.

Still curious? Let's talk

What can I use today?

Lynx is currently an early-access Chrome extension for Instagram. It analyzes commercial activity, sampled audience demographics and comment quality. Access is arranged with our team. Public self-serve signup and paid subscriptions are not available yet.

Is Lynx a creator discovery platform?

Our starting point is the creator you are already considering. Lynx helps you assess that creator with audience, commercial and engagement context. Comprehensive briefs, shortlist comparison and team workspaces are part of the product roadmap.

Are audience insights verified platform analytics?

No. They are estimates from available account samples and public evidence, not first-party Instagram Insights or a complete census of followers. Coverage can vary. Follower samples and recent-commenter samples are kept distinct, and unknown values should remain visible.

Does Lynx tell me whether followers are real?

We do not currently offer a validated genuine-follower score. Comment analysis describes patterns and substance in the comments we review. It cannot establish the authenticity of an entire audience.

When will YouTube and TikTok be available?

Both are planned. We have not announced launch dates. Tell us which platform matters most when requesting early access so we can understand your workflow.

Can I subscribe to a plan now?

The plans shown here are an indication of our intended pricing and capacity. Checkout is not live. You can request early access and tell us the plan you are interested in; we will confirm availability and final terms before you decide to pay.

LESS GUESSWORK. MORE CONTEXT.

Your next partnership
deserves a closer look.

Be part of the next chapter of creator intelligence.